Helping authors sell more books and build additional revenue streams
For traditionally published and independent authors, we design systems that extend a book’s impact beyond launch—through readership, authority, and brand building.
Two Types of Authors:
One Shared Challenge
Whether you're traditionally published or independent, most authors experience the same reality: enormous effort goes into getting a book into the world but no system exists for marketing it.
We develop tailored strategies to grow author visibility, increase book sales, and build long-term momentum beyond launch.
Fiction Growth
For novelists and series authors focused on sustained readership and book sales.
Reader acquisition strategy
Series momentum planning
Launch + post-launch visibility
Publishing Support
For authors ready to publish on their own terms with professional-grade support.
Book development & editorial
Production & design
Launch strategy support
Nonfiction Growth
For authors building credibility, speaking careers, and thought leadership.
Platform development
Media & podcast positioning
Speaking opportunities
I spent 25 years in marketing and 10 years working with indie authors. When I worked at HarperCollins, I realized that ALL authors, regardless of their publishing path, are left to figure out marketing and monetization on their own.
I created The Author’s Journey to remedy that.
Big Five marketing experience
10+ years specializing in book marketing and author brand development
Top 3 Book Sales of IngramSpark's Share & Sell Program
Book marketing provider listed with IngramSpark
Member of IngramSpark's Pro Publishing Program
Testimonials
The Impact We've Made
If you are serious about your work and serious about your impact, Elona Washington is the partner you need.
Global Operations Executive
Elona provided me the tools to market the book before and after launch which allowed me to create everything I needed to integrate the book into my existing suite of products and services.
Latrice Torres, SPHR
Career Accelerator for Black Women
The Author's Journey has delivered top-notch delivery and service and I'm extremely grateful for Elona Washington
Shakira Releford
Philanthropy Consultant