Self-Publish w/o Looking Self-Published
The AuthorLaunch AcademyTM is built for thought leaders and professionals who are ready to turn their expertise into a book that commands the same respect as their work. Whether you’re starting from a blank page or you’re mid-manuscript and need expert guidance to cross the finish line, this is your path to a professionally published book.
Where Most Authors Get Stuck
It doesn’t matter how impressive your credentials are, publishing has a learning curve that stops even the most accomplished professionals in their tracks. Here's what a lot of them say:
- “I don’t understand the publishing process and I don’t want to figure it out alone.”
- “I have the content. I just don’t know how to structure it into a book.”
- “I want it to look professional, not like something I threw together.”
- “I started writing but I’m not sure if what I have is working.”
The AuthorLaunch Academy gives you the structure, expertise, and support to move through every stage of publishing with confidence from concept to launch.
Done-With-You Publishing Support
You bring the expertise. We bring the publishing infrastructure.
- Professional book cover and interior layout design that rivals traditionally published works
- A customized marketing plan aligned with your goals and audience
- Proofreading to ensure your manuscript is polished and error-free
- Accountability check-ins so you finish what you started
- Professional book cover and interior layout design that rivals traditionally published works
- A customized marketing plan aligned with your goals and audience
- Proofreading to ensure your manuscript is polished and error-free
- Accountability check-ins so you finish what you started
Why Now?
Traditional publishers are narrowing their focus, making it harder than ever for diverse, independent voices to break through. The authors who are building real authority in their industries aren’t waiting for permission. They’re publishing on their own terms—professionally, strategically, and with staying power.
Your book is not just a project. It’s a platform.
What Authors Walk Away With
Many of our authors secure speaking engagements, grow their client base, and sell 100+ books within the first month of launch. But beyond the numbers, they walk away with something that no credential or title can replace: a professionally published book that represents the full weight of their expertise.
Traditional publishers are narrowing their focus, making it harder than ever for diverse, independent voices to break through. The authors who are building real authority in their industries aren’t waiting for permission. They’re publishing on their own terms—professionally, strategically, and with staying power.
Your book is not just a project. It’s a platform.
What Authors Walk Away With
Many of our authors secure speaking engagements, grow their client base, and sell 100+ books within the first month of launch. But beyond the numbers, they walk away with something that no credential or title can replace: a professionally published book that represents the full weight of their expertise.
Self-Publish w/o Looking Self-Published
...is the first step to securing author brand success!
Join the countless thought leaders who have transformed their insights and frameworks into professionally crafted books, positioning themselves as experts in their field and increasing their income and impact.
Many of our authors secure speaking engagements, grow their client base, and sell 100+ books within the first month of launch.
Let’s make 2025 the year you step into your main character era and elevate your professional impact.
Who This Is For
The AuthorLaunch Academy is designed for motivated authors who are ready to:
- Share their expertise, frameworks, or hard-won experience
- Position themselves as a credible thought leader in their field
- Invest in a process that produces a professional, market-ready result
- Build a book that supports their speaking, coaching, or business goals
Meet Your Guide,
Elona Washington
With over 25 years of marketing expertise and a decade dedicated to book marketing, I bring an industry-informed approach to every book I help develop and launch.
As an award-winning indie publisher with Big 5 Publishing experience working alongside NYT bestselling authors, I’ve navigated every aspect of the publishing world. My mission is to make sure your book reflects the credibility you’ve earned and reaches the people who need it.
Industry Recognition
- Top 3 Book Sales for IngramSpark’s Share & Sell Program
- Book Marketing Services listed on IngramSpark’s website
- IngramSpark Pro Publishing Program Member (invite-only)
Unparalleled Experience
- Big 5 Publisher background: insights now applied to empower indie authors
- 10 years specialized in book marketing and author brand development
- 25 years in marketing across multiple industries
What Sets Me Apart
Proven Track Record: Assisted countless authors in achieving their publishing dreams
- Results-Driven: Focused on tangible outcomes—sales, visibility, and author brand growth
- Holistic Approach: Combined traditional publishing wisdom with cutting-edge indie strategies
- Professional polish of a Big 5 Publisher: Craft books with the quality and design of Big 5 Publishers, ensuring they stand out and command respect
Testimonials
"I have soooooooooooo many thoughts and feelings but the most prevalent one for you is a BIG, GIANT thank you for putting this all together in such a beautiful way."
—Natoshia Anderson, Ed. D.
"I've participated with her company and can vouch for her professionalism and expertise first hand. Many more of our stories need to be told and Elona Washington can help you tell yours."
—Phillip Woolfolk
"Thanks for making this process easy. When you said, 'just keep writing; I got you.' I knew you were a winner."