Your Book Should Be
as Credible as Your Reputation
Turn Your Expertise Into a Professionally Published Book
If you're ready to inspire and empower through your words...
If your colleagues are encouraging you to publish a book...
If you've felt called to share your journey and wisdom...
Self-Publish Without Looking Self-Published
...is the first step to securing author brand success!
The Author's Journey self-publishing service is built for thought leaders and professionals who are ready to turn their expertise into a book that commands the same respect as their work. Whether you’re starting from a blank page or you’re mid-manuscript and need expert guidance to cross the finish line, this is your path to a professionally published book.
Where Most Authors Get Stuck
It doesn’t matter how impressive your credentials are; publishing has a learning curve that frustrates even the most accomplished professionals.
“I have the content. I just don’t know how to structure it into a book.”
“I want it to look professional, not like something I threw together.”
“I started writing, but I’m not sure if what I have is working.”
“I don’t understand the publishing process, and I don’t want to figure it out alone.”
The AuthorLaunch gives you the structure, expertise, and support to move through every stage of publishing with confidence from concept to launch.
Done-With-You Publishing Support
You bring the expertise. We bring professional production support.
Professional book cover and interior layout design that rivals traditionally published works
A customized marketing plan aligned with your goals and audience
Proofreading to ensure your manuscript is polished and error-free
Accountability check-ins so you finish what you started
Why Now?
Traditional publishers are narrowing their focus, making it harder than ever for diverse, independent voices to break through. The authors who are building real authority in their industries aren’t waiting for permission. They’re publishing on their own terms—professionally, strategically, and with staying power.
Your book is not just a project. It’s a platform.
What Authors Walk Away With
Many of our authors secure speaking engagements, grow their client base, and sell 100+ books within the first month of launch. But beyond the numbers, they walk away with something that no credential or title can replace: a professionally published book that represents the full weight of their expertise.
Who This Is For
Our self-publishing offer is designed for motivated nonfiction authors who are ready to:
Share their expertise, frameworks, or hard-won experience
Position themselves as a credible thought leader in their field
Invest in a process that produces a professional, market-ready result
Build a book that supports their speaking, coaching, or business goals
What's Included
Done-with-you author experience for those who want expert guidance and accountability during the writing process and hands-off production support so you can focus on writing.
It includes:
Final proofreading
A customized mini book marketing plan
Professional book layout design templates
Custom cover designed by The Author’s Journey’s designers
One check-in per month for accountability and publishing questions
Opportunity to publish under The Author’s Journey imprint for enhanced credibility and distribution
Meet Your Chief Publishing Officer, Elona Washington
With over 25 years of marketing expertise and a decade dedicated to book marketing, I bring an industry-informed approach to every book I help develop and launch. As an award-winning indie publisher with Big 5 Publishing experience working alongside NYT best-selling authors, I’ve navigated every aspect of the publishing world.
My mission is to make sure your book reflects the credibility you’ve earned and reaches the people who need it.
Industry Recognition
Top 3 Book Sales for IngramSpark’s Share & Sell Program
Book Marketing Services listed on IngramSpark’s website
IngramSpark Pro Publishing Program Member (invite-only)
Unparalleled Experience
Big 5 Publisher background: insights now applied to empower indie authors
10 years specialized in book marketing and author brand development
25 years in marketing across multiple industries
What Sets Me Apart
Proven Track Record: Assisted countless authors in achieving their publishing dreams
Results-Driven: Focused on tangible outcomes—sales, visibility, and author brand growth
Holistic Approach: Combined traditional publishing wisdom with cutting-edge indie strategies
Professional polish of a Big 5 Publisher: Craft books with the quality and design of Big 5 Publishers, ensuring they stand out and command respect