Ernest Crim III, Book Marketing Client
Ernest Crim III is an Emmy-nominated producer, public educator, and leading antiracist advocate with a social media reach of approximately 4 million people monthly and over 800,000 followers across platforms. When he approached us, he had a large platform but only 2,000 preorders.
The Work
We created a tailored marketing strategy built around Ernest's audience, goals, and the unique opportunity his re-release presented, which included targeted social media campaigns, email outreach to his existing followers, and partnerships with influencers in his genre.
The Results
Within 1.5 months, sales increased by 8,000 units. Ernest gained 80,000 new Instagram followers in 30 days. The book ranked in the top 0.08% of all Amazon titles, hit #1 in African American Demographic Studies, and reached the New York Times reporting list, outperforming typical indie launch benchmarks by every measure.
Ronnie Cyrus-Jackson, Self-Publishing Client
Ronnie Cyrus-Jackson is an author and coach who launched her book under one of the most challenging circumstances possible. One month before her launch date, she relocated to a new city with no established local network and no existing community to draw from.
The Work
We built a launch strategy centered entirely on the strength of her message and her ability to connect with readers across backgrounds, turning what could have been a liability into a foundation for long-term reach.
The Results
In her first month, Ronnie sold 417 copies and secured 13 new coaching clients. She received multiple keynote speaking invitations at prestigious events. Within six months, her book surpassed 1,000 copies sold and earned bestseller status in multiple Amazon categories, where it has remained since its debut.