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The Publishing System Is Burning Out New Authors

05.10.26 10:30 AM - By Elona Washington - Comment(s)
The Publishing System Is Burning Out New Authors

A recent survey from The Bookseller found that over 54% of debut authors said the traditional publishing process had a negative impact on their mental health.


That number should stop you in your tracks, but it probably doesn't surprise most authors who have lived through a launch with most reporting ...


What I Learned About Book Marketing Working at HarperCollins

05.09.26 10:03 PM - By Elona Washington - Comment(s)
What I Learned About Book Marketing Working at HarperCollins

Most authors believe that once they're signed, the marketing is handled.


I believed it too. Before I started at HarperCollins, I was a self-published author offering publishing and marketing services to other indie authors. When I landed the job, I expected to support authors with customized book mar...


The Real Reason Your Book Isn’t Selling (It’s Not Marketing)

05.09.26 10:00 PM - By Elona Washington - Comment(s)
The Real Reason Your Book Isn’t Selling (It’s Not Marketing)

If you are a doctor, a lawyer, a judge, a therapist, or any professional who wrote a book rooted in your expertise, you have probably been told the same thing when sales slow down: you need to market more. Post more consistently. Get on more podcasts. Build a bigger platform. Show up in more places.


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What is Hybrid Publishing?

04.27.26 06:00 PM - By Elona Washington - Comment(s)
What is Hybrid Publishing?

      The Independent Book Publishers Association (IBPA) defines hybrid publishing as "a business model that falls between traditional and self-publishing" yet they operate similarly to traditional publishing companies. The only difference is that they publish books using an author-subsidized bu...