Hi. I'm Elona Washington.
Award-winning indie publisher. Book marketing strategist. And one of the few people in this space who has worked inside a Big 5 publishing house and built a thriving independent publishing company from the ground up.
I've spent 25 years in marketing, a decade of that dedicated entirely to books, working alongside New York Times bestselling authors, guiding first-time writers through their debut releases, and helping thought leaders, professionals, and transformational voices turn their expertise into books that actually get read, respected, and remembered.
I know what it takes to produce a book that commands credibility in a crowded market. And I know what separates the authors who gain visibility from the ones who publish and disappear.
That knowledge is what I bring to every author I work with at The Author's Journey.
Whether you need publishing support, marketing strategy, or both, my work is built on one standard: your book should reflect the authority you have already earned.
Industry Recognition
- Top 3 Book Sales, IngramSpark Share and Sell Program
- Book Marketing Services listed on IngramSpark's website
- IngramSpark Pro Publishing Program Member (invite-only)
Publishing
Professional publishing results. Indie speed and control.
Today, anyone can publish a book. What most can't do alone is present it as though it belongs next to traditionally published titles, on bookstore shelves, and in the hands of readers who take it seriously.
Hybrid Publishing
You want a publishing partner to handle production while you stay in control.
Self-Publishing
You want to publish on your terms but need expert guidance to do it right.
Marketing
For authors ready to build income and impact.
Publishing your book is only half the work. Reaching the readers, stages, and opportunities your book deserves requires strategy, consistency, and execution, and most authors don't have time to manage all three.
Custom Book Marketing Plans
You got the team or the time to execute a high-level, multi-step plan.
Marketing Agency Services
You're looking for full-service book and brand marketing support.