Most authors believe that once they're signed, the marketing is handled.
I believed it too. Before I started at HarperCollins, I was a self-published author offering publishing and marketing services to other indie authors. When I landed the job, I expected to support authors with customized book mar...
If you are a doctor, a lawyer, a judge, a therapist, or any professional who wrote a book rooted in your expertise, you have probably been told the same thing when sales slow down: you need to market more. Post more consistently. Get on more podcasts. Build a bigger platform. Show up in more places.
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